The Block Museum of Art’s New Graphic Identity

The Block Museum of Northwestern University has announced its new logo. According to an article in Art Daily, the Block is “seeking to capture the museum’s active, ever-changing nature and spirit of inquiry, the museum refocused its image this fall with a strikingly bold “B,” and a new campaign asking patrons to ponder the question: “What’s inside The Block?”

Lisa Corrin, the Ellen Philips Katz Director at the Block, explained that “Every inch of the museum offers a new creative opportunity. As The Block has expanded the possibilities of what an academic art museum can be to its campus and community, it was time for a refreshed, contemporary look and feel. We were looking for an identity that fully reflected the dynamism and active spirit of the work going on within our walls.” (Art Daily)

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